Individuality, vitality and freedom symbolize the brand positioning of Gollum. What Gollum pursues is that every fashionable teenager brings unprecedented dietary manifestations, so that everyone can feel the brand characteristics of Gollum's "bursting vitality and displaying personality".

Gulu is no longer a simple roadside snack bar, it will provide delicious food, but also spread a teenager's playful and positive attitude towards life. Gulu hopes that through the interpretation of brand positioning, to convey to teenagers the "brave pursuit, take their own different road" attitude towards life.